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Taco Bell to consolidate promotion billings

Published on .


Taco Bell Corp., Irvine, Calif., is poised to consolidate an estimated$100 million in field office and sales promotion billings at Foote, Cone &Belding, Los Angeles, a source said. The billings had been at BozellWorldwide, Costa Mesa, Calif., and Wunderman Cato Johnson's West Coastoffices. Uncertain at deadline was the fate of Taco Bell media buying,also now at Bozell, which will soon be acquired by FCB parent True NorthCommunications. TBWA Chiat/Day, Venice, Calif., handles creative.

Copyright October 1997, Crain Communications Inc.

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