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Taco Bell to feature value in '98 ad efforts

Published on .

Taco Bell Corp. plans to tout value throughout 1998 with a succession of product offers at a discount price of 99 with the purchase of a large drink. The first of five new spots from the agency for the first quarter brought back the talking chihuahua dog from a popular earlier spot.

Copyright January 1998, Crain Communications Inc.

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