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Taco Bell maintains TBWA will retain $200 mil account

Published on .

Taco Bell, responding to rumors it was considering moving its $200 million account from TBWA/Chiat/Day, Playa del Rey, to its local maketing agency FCB Worldwide, Santa Ana, issued a statement late last week saying it has "no plans to change" its agency relationship.

Copyright September 1999, Crain Communications Inc.

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