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Taco Bell menu adds white-meat chicken items

Published on .

Taco Bell, a chain known for value prices, is switching to all-white meat for its chicken products in a move to boost quality. The change comes with a 10 cent price hike for all chicken items. It is being touted via two new 30-second TV spots from TBWA Chiat/Day, Venice, Calif.

Copyright August 1998, Crain Communications Inc.

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