Taco Bell's Chihuahua wins Grand Effie

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Taco Bell and TBWA/Chiat/Day, Playa del Rey, Calif., took top honors last week for their Chihuahua campaign at the New York American Marketing Association's 31st annual Effie Awards ceremony at the Marriott Marquee. In addition to the Grand Effie, the work also won gold Effies in the fast-food and new-product categories. DDB Worldwide, New York, led the pack with 12 awards.

Copyright June 1999, Crain Communications Inc.

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