Taco Bell testing Chalupas in Memphis

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Taco Bell Corp. this week launches a market test of Chalupas, a fried taco with the same fillings as the Gordita product launched nationally last year. Accordingto an executive familiar with the plans, the Memphis, Tenn., test will be backed by at least one new TV spot from TBWA/Chiat/Day, Playa del Rey, Calif., featuring the chain's chihuahua mascot in a "Cops" scenario where the dog demands a man give up his food.

Copyright January 1999, Crain Communications Inc.

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