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Taco Bell warms up quesadillas for West Coast

Published on .

Taco Bell Corp. continues its new-product push this month with the rollout of chicken and cheese quesadillas in West Coast stores. A spot TV campaign breaking Sept. 10 from Bozell/Salvati Montgomery Sakoda, Costa Mesa, features Debbie Dunning of ABC's ``Home Improvement.'' Industry sources estimate the campaign at $6 million.

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