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Tag Heuer gives global brief to BBH

Published on .

BERNE -- Tag Heuer, the prestige sports watch marketer, has shunted its $34 million global ad account from BDDP, Paris, to Bartle Bogle Hegarty, effective January 1, 1998. BBH, London, pitched with BBH Asia Pacific for the first time to secure the business.

The contest included BDDP, Euro RSCG, Paris and Euro RSCG Wnek Gosper, London. Media planning and buying is not included.

BDDP has worked for Tag Heuer for seven years. Christian Viros, Tag Heuer's CEO, says: "It is a key compon- ent of our corporate philosophy to re- lentlessly challenge the way we operate; advertising is no exception to that rule and we thought the time had come to move on to a new partner."

Copyright December 1997, Crain Communications Inc.

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