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NEW TAG ROLLS OUT

Published on .

General Motors Corp.'s Certified Used Vehicles is dropping its first tag, "Ready for life," from last summer's debut, in favor of "Factory built. Factory backed" in this year's $8 million push from Mullen, Wenham, Mass. A trio of TV spots breaks in three markets this week. The push, including radio and print, is regional this year; 625 dealers have signed up for the program so far.
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