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Tagamet wins OTC approval

Published on .

With clearance from the Food & Drug Administration for heartburn remedy Tagamet HB to go over-the-counter, SmithKline Beecham will now battle Johnson & Johnson's Pepcid AC, already in stores. The product will hit store shelves in early fall with a campaign breaking Aug. 28 from Ogilvy & Mather, New York. Budget was undisclosed.

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