Tagamet work to Jordan McGrath

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The $20 million U.S. advertising assignment for over-the-counter Tagamet HB 200 was moved to Jordan, McGrath, Case & Taylor, New York, from Ogilvy & Mather Worldwide. Tagamet marketer SmithKline Beecham Consumer Healthcare, North America, Pittsburgh, said it was consolidating all its U.S. gastrointestinal advertising at one shop. Jordan, McGrath already handles Tums and Gaviscon for SmithKline Beecham.

Copyright September 1997, Crain Communications Inc.

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