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Taiwan permits alcoholic beverages ads on TV

Published on .

[Taipei] Changes in Taiwan's Broadcasting and Television Law which eliminate the country's ban on alcoholic beverages advertising have been formally approved by Taiwanese legislators.

Analysts in Taipei project that Taiwan's three terrestrial TV stations stand to earn between $55 million and $80 million annually from liquor advertising.

The Taiwan Tobacco and Wine Monopoly Bureau, which vigorously opposed the lifting of the ban, announced that it will triple its 1997 fiscal year ad budget to $3.3 million to counter an expected influx of advertisements for foreign alcoholic products.

India
[Bombay] Walt Disney Co. will launch a range of consumer products in India in August through five exclusive stores that it will open in the southern city of Bangalore, Karnataka.

New Delhi-based Walt Disney Consumer Products, a joint venture between the U.S. marketer and New Delhi-based K.K. Modi Group, will introduce a range of toys, stationery, garments and other Disney products. Test-marketing will commence this month.

The stores will be located in upmarket areas of Bangalore, a favorite of U.S. marketers of youth products like KFC Corp., Levi Strauss & Co., Wm Wrigley Jr. Co., and British retailer Littlewoods, all of whom entered India through the city.

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