×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Taiwanese airline flies onto Web

Published on .

EVA Air, a London-based Taiwanese independent airline, launches a bilingual Web site; EVA Air's home page appears in both English and Mandarin and has been modelled on Taiwanese culture and architecture, with icons and images and traditional figures, such as the bamboo dragonfly; "It is designed initially for travelers to make reservations directly through the Internet. When users are comfortable with the system, we plan to extend its facilities for accepting payment and issuing tickets," says James Wey, EVA Air's general manager Europe.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: