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TAKIN' IT TO THE STREETS

Published on .

Sun Country Airlines, launched as a scheduled carrier June 1, starts a spot TV campaign today in Milwaukee and hub market Minneapolis/St. Paul. The spots feature President-CEO Bill La Macchia Jr. pounding the pavement in a suit and tie touting the benefits of the airline. Sun Country is positioning itself as the low-cost alternative in the Northwest Airlines-dominated Minneapolis/St.
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