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TAKING A BITE

Published on .

Paranoia hits candy advertising in the $50 million introductory campaign for Crispy M&Ms, which M&M/Mars claims is the largest in candy history. The effort, from BBDO Worldwide, New York, shows a new orange M&M character trying to escape the "feeding frenzy" of humans. While sitting on a diner stool, he cries out that no one understands what it's like to be sought after for food --
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