TAKING ANTI-DRUG MESSAGE TO TEENS

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The Partnership for a Drug-Free America screened three new spots, breaking nationally by the end of May, at a New York reception last week5/24 to thank the ad community for its support. The spots, including "Play by Play" (above) from Ingalls, Quinn & Johnson, Boston, are aimed at Col 1, Depth P4.09 I0.79 young people. At the reception, first lady Hillary Rodham Clinton addressed the group, noting that getting kids to refuse drugs is "a lot harder than getting them to buy Nikes or eat a Big Mac ... The challenge is to keep the message fresh and not get discouraged."
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