Last week, The Wall Street Journal, The New York Times and USA Today offered a flood of ads. Hyatt Hotels Corp. is promoting its new Business Plan offering in-room fax and on-floor copiers, printers and office supplies at 80 of its hotels, via ads by BBDO Worldwide, New York.
Radisson Hotels International, meanwhile, touts Business Class, offering free telephone/computer line access for local, 800 and credit card calls, and immediate priority fax service, as well as free breakfast, coffee, USA Today and in-room movie, with ads from CHC Advertising, Woodbridge, N.J.
Not to be outdone, ITT Sheraton Corp. in March will begin testing in Boston and Chicago in-room Personal Business Centers offering a computer, modem, laser printer, fax machine and laptop printer cable.
"It's a fight over share-the market is not growing," said Scott Deaver, VP-marketing at Ramada Franchise Systems, which also plans to add business travel centers to its hotels this spring. "Plus, adding value is a way to keep rates stable."
Other chains are trying to outdo their rivals by offering more airline miles or points toward free stays.
"Airline miles are becoming the currency of the business traveler," added Marc Pujalet, senior VP-sales and marketing at Westin Hotels & Resorts, which also is adding in-room fax machines and business services to its hotels. "It really is a battle for market share. Business travel is not going to grow exponentially. We're trying to take business from each other and smaller hotels."
Ramada is directly going after Holiday Inn's customers with a triple miles promotion through April 1. Ads are headlined "Ramada flies faster than Holiday Inn," via Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York.
Westin is also boasting of triple airline miles for American Express cardmembers, with ads from Cole & Weber, Seattle.
And Marriott Hotels, Resorts & Suites weighs in with an ad via FCB/Leber Katz Partners, New York, announcing it has added Delta Air Lines and Air Canada to its existing six-airline fleet for the Marriott Miles program allowing guests to earn 10,000 miles for every five stays.
Inter-Continental Hotels allows guests to earn points with one of 12 participating airlines. Plus guests can choose one of the following with a stay: a room upgrade, double airline mileage or a $25 food and beverage credit. Campbell Group, Baltimore, handles.