Talbots, Higham, Mass., turns to Jane Jetson of futuristic cartoon fame to illustrate the ease of shopping online in a new print effort from Arnold Communications, Boston. The $1 million print campaigns features a picture of George Jetson's wife with the headline "Remember how she just pressed a button and got a complete outfit? Guess what? Introducing talbots.com." The ads break in the San Francisco Chronicle
April 21 and in other publications nationally next week. Talbots noted in a statement that its e-commerce site, launched last November, has helped in the company's marketing efforts by generating new customers for the store.
Copyright April 2000, Crain Communications Inc.