Number of Employees: 25 full-time, plus freelancers
Who runs the show: CEO-Chief Creative Officer Scott Goodson, a 41-year-old Canadian. Client Service Director-Partner Heather Fullerton is among his deputies.
Pictures of CEO in a Speedo circulating on Web: None that we know of
Origin of agency name: Named after thumbnail-sized frog with a red body and blue legs
Clients: American Heart Association, Heineken
Famous Mitsubishi work: Launch work for Colt model in Europe, which included a guerrilla program and innovative media buys, including placing ads around editorial content about the car.
The buzz: A recent sort-of shout-out from Omnicom CEO John Wren, who jokingly referred to them as "Strawberry Mother" at a recent conference. A place on most lists of up-and-coming ad agencies.
Number of Employees: around 1,000
Who runs the show: Despite a five-days-a-week talk show, chairman-CEO Donny Deutsch is the self-described "spiritual center," but he's expected to promote Chief Operating Officer Linda Sawyer into a more prominent role.
Pictures of CEO in a Speedo circulating on Web: One
Origin of agency name: Named after Donny's father, David Deutsch, who founded the business in 1969
Clients: Last week won Babies "R" Us, which joins Johnson & Johnson, Novartis, PacifiCare Health, Starwood Hotel & Resorts
Famous Mitsubishi work: Slick spots featuring infectious tunes by bands like Dirty Vegas and Telepopmusik
The buzz: "We've hit a speed bump," Mr. Deutsch told The New York Post last week. Indeed. The agency's recent high-profile losses offset only by wins like PacifiCare and Orville Redenbacher.