Strategy: "Nothing will change"
Personality: Mr. Wendy
Analyst rating: "Wendy's no longer rules the upscale fast food roost"
Garfield effect: "10 Ads I Hated"
Menu Platforms: Burgers, salad, chicken, value
Well-known for: Chicken fingers
Strategy: "The world changed"
Personality: Smart Squares
Analyst rating: "Turning the corner."
Garfield effect: "Seven Things Wendy's Commercials Do Right"
Target: Boomers, Gen M (millennials), Gen Z (kids)
Menu Platforms: Big burgers, fruit, upscale deli sandwiches, choice
Well-known for: Chili finger