Talk City helps Chrysler connect with consumers

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Using the Internet to build customer relationships and generate brand awareness, Talk City has teamed up with the Chrysler brand for an online forum to discuss the innovative Chrysler PT Cruiser with online enthusiasts. The forum, running Nov. 18, connects prospective customers and automobile enthusiasts with a panel of experts from the PT Cruiser development team, including designers, engineers and marketers. The forum can be accessed directly at talkcity.com or chrysler.com.

Copyright November 1999, Crain Communications Inc.

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