Talk City unveils longer-format ads

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At the Jupiter Online Advertising conference Wednesday, Talk City Chat Network, unveils Chat Intermercials 1-, 2- or 4-minute ads from Toyota, Sears, Toshiba, Diamond Multimedia and IDG's The Web Magazine.

Talk City is tapping Narrative Communications' Eliven streaming animation software, and Zappa Digital Arts' MicroSites Java-enhanced authoring tools and tracking servers to develop these pilot Chat Intermercials.

Talk City also introduced several new marketing programs including info chats, or Web infomercials that take place in a chat environment, online market research and custom chat communities, which can be created for and linked to an advertiser's site.

Copyright August 1997, Crain Communications Inc.

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