TAMPON GIANTS ESCALATE COURT BATTLE

Playtex Files Second Suit Against P&G for False Advertising

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CINCINNATI (AdAge.com) -- Playtex Products said Procter & Gamble Co.'s claim of "unbelievable protection" for its new Tampax Pearl tampon is unbelievable, according to Playtex's second lawsuit this year against P&G over the product.

Playtex, marketer of the

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No. 2 tampon brand in the U.S., accuses P&G's Tampax, the category leader, of false advertising in a suit filed last week in U.S. District Court in New York. Playtex's complaint said protection offered by Tampax Pearl and its own Playtex Gentle Glide tampons are at parity, while P&G's ads from Publicis Groupe's Leo Burnett Co., Chicago, say Pearl is better.

P&G: Suit 'without merit'
A P&G spokeswoman said Playtex's suit is without merit and that P&G has "robust consumer data" supporting all of Tampax Pearl's ad claims.

Playtex previously sued P&G in U.S. District Court in Cincinnati claiming Pearl infringed patents for Gentle Glide. P&G also said that suit, which remains pending, is without merit.

Playtex advertising is handled by Grey Global Group's Grey Worldwide, New York.

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