TANDEM RE-ENTERS AD WORLD

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After going five years without major advertising, Tandem Computers will spend an estimated $8 million through September to is trying to re-establish its brand identity on a worldwide basis. The effort comes at a time when information syst ems managers are downsizing to smaller computers.Tandem Computers Inc., which has taken a 5 year hiatus from major advertising efforts, Tandem will spend an estimated $8 million from now through September on its new multinational The camp aign will run in 14 languages, 81 Col 1, Depth P4.09 I0.79 publications and 23 nations. FCB Technology, San Francisco, handles the "Tandem means business" effort. The dime that appears in a U.S. ad is exchanged for foreign currency in ads appearing in other countries.
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