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Tanqueray goes up-price with No. Ten gin extension

Published on .

Schieffelin & Somerset Co., New York, Feb. 3 launches Tanqueray No. Ten, a superpremium extension to the gin brand. Print advertising from Deutsch, New York, will appear in May issues of Black Enterprise, Detour, Esquire, GQ and Playboy. This is Tanqueray's only superpremium extension, and it will be available at retail starting this month. A 1-liter bottle will cost about $40 and a 750-milliliter bottle about $25. There will be a kickoff tonight in New York at a fashion show by Londoner Ozwald Boateng.

Copyright February 2000, Crain Communications Inc.

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