Schieffelin & Somerset Co., New York, Feb. 3 launches Tanqueray No. Ten, a superpremium extension to the gin brand. Print advertising from Deutsch
, New York, will appear in May issues of Black Enterprise, Detour, Esquire, GQ
. This is Tanqueray's only superpremium extension, and it will be available at retail starting this month. A 1-liter bottle will cost about $40 and a 750-milliliter bottle about $25. There will be a kickoff tonight in New York at a fashion show by Londoner Ozwald Boateng.
Copyright February 2000, Crain Communications Inc.