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Published on .

(Sept. 10, 2001) -- Minneapolis-based Target Corp., which has just converted its Dayton's and Hudson's stores into a single 64-store Marshall Field's chain, breaks Field's new TV and print campaign this month.

The effort, from Havas Advertising's Arnold Worldwide, Boston, is tagged "The sheer joy of shopping."

Billings for the account were anticipated to be in the $40 million to $50 million range when Arnold signed on a year ago.

Copyright September 2001, Crain Communications Inc.

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