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Target, E*Trade link in marketing deal

Published on .

Target Stores announced a marketing partnership with E*Trade that will include in-store financial centers, a co-branded Web site and joint promotions between E*Trade, Target store locations and the retailer's Web site (target.com). The deal includes a pilot E*Trade financial service center in a SuperTarget store in Roswell, Ga., that will allow shoppers to open an E*Trade account or bank online. The co-branded Web site will offer online banking and brokerage via E*Trade, as well as financial information. The site will be promoted via in-store promotions, the target.com Web site and direct marketing to Target Guest Card holders.

Copyright May 2000, Crain Communications Inc.

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