Target links to Sanrio

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In an unusual cross-promotional effort, Target Stores, Minneapolis, is adding a line of stationery and accessory products from Sanrio, and is offering customers who purchase them coupons for discounts at Sanrio stores nationwide. Sanrio, South San Francisco, Calif., is best known for its Hello Kitty gifts and in recent years has added Badtz-Maru penguin and other licensed characters. Hello Kitty products primarily have been sold through 200 company-owned and franchise retail outlets called Sanrio Surprises and Sanrio Gift Gate. Hello Kitty products primarily have been sold through 200 company-owned and franchise retail outlets called Sanrio Surprises and Sanrio Gift Gate. Sanrio's Target lines will include Hello Kitty, Badtz-Maru and a new line called 100 Cats. For Target, the move is the latest by the discounter to put well-designed specialty products on its shelves. Currently, Target is advertising a line of tea kettles and other kitchen items designed by architect Michael Graves.

Copyright April 1999, Crain Communications Inc.

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