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Target to market Katia fragrance

Published on .

Target Stores, Minneapolis, and Olympic gold medalist skater Ekaterina Gordeeva revealed "Katia," a new fragrance named after the skater's nickname. The "Katia" fragrance line, which includes other bath products and gift sets, is part of a multiyear partnership that Target and Ms. Gordeeva announced last fall. In addition to commercials, product endorsements and in-store appearances, Ms. Gordeeva is also spokeswoman for Target's partnership with St. Jude Children's Research Hospital.

Copyright March 1998, Crain Communications Inc.

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