Target Corp. selected Organic, Chicago, to revamp the site for Target.com
, its online division. The estimated multimillion-dollar project includes creative, brand strategy, technology consulting and online marketing for the site set to relaunch this fall. Target.com wants to increase brand awareness and site traffic and improve customer interaction. The move comes as rival Wal-Mart Stores prepares to launch its revamped site.
Copyright August 2000, Crain Communications Inc.