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Target Taps MillerCoors Alum to Lead Brand, Category Marketing

Rick Gomez Will Also Be Responsible for Multicultural Marketing

By Published on .

Target has tapped Rick Gomez, an alum of MillerCoors and PepsiCo, as its senior VP-brand and category marketing.

Rick Gomez
Rick Gomez

Mr. Gomez will lead marketing for all merchandise categories and brand initiatives, such as exclusive artists and licensing, as well as creative collaborations. He will also oversee multicultural marketing and Target's owned brands, which include Archer Farms and Up & Up. He fills the role vacated by Will Setliff last year.

Most recently, Mr. Gomez was VP-marketing at MillerCoors, reporting directly to CMO Andy England.He was appointed to that role in 2011 and charged with bolstering the brewer's premium light business and putting a new focus on multicultural marketing. Prior to that, Mr. Gomez spent 18 years at PepsiCo and Quaker Oats.

A MillerCoors spokesman said Mr. England will be handling Mr. Gomez' responsibilities and direct reports until further notice.

This marks the second major appointment by CMO Jeff Jones, who has been with the retailer for nearly a year. In January, Mr. Jones tapped Todd Waterbury, a longtime creative director at Wieden & Kennedy, as its senior VP-creative.

Mr. Jones has talked repeatedly about his desire to "modernize" what marketing means at the retailer and focus on content. He's said he'll focus on user-experience design, embrace data, listen and connect with guests across a host of channels, and find new ways to harness Target's advocates to speak on its behalf.

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