America Online has signed a deal with TV producer Brandon Tartikoff to develop original properties for simultaneous launch as online, TV and book products. The first project, slated for spring, will be "Beggars & Choosers," a soap about a struggling TV network. Its initial story line on AOL will be converted into an Avon Press book and a movie for Showtime. Other projects in development include a game show and a pop culture magazine.
Copyright October 1996, Crain Communications Inc.