Celebrities speak to the greatness of their favorite Entenmann's baked goods in TV advertising for the Bestfoods Baking Co. brand breaking Jan. 10. The campaign, from Bates USA, New York, airs in 28 spot markets, first featuring Yogi Berra and Carol Burnett. Beginning Feb. 28, additional TV spots star Dr. Ruth Westheimer, ice skater Kristi Yamaguchi and actress Barbara Eden. All feature the new tagline, "Entenmann's. What's your favorite?"