TATER TOTS' 40TH BASH

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Ore-Ida Foods is celebrating the 40th birthday of its frozen Tater Tots potatoes with a monthlong campaign. On top of a commemorative package, the promotion through Porter/Novelli, New York, includes a search for America's "Tater Tots Town," events for kids, an 800-number contest and TV spots from Berlin Wright Cameron. The promotion extends to new spicy Hot Tots.
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