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Tatham, Campbell Mithun win Alberto-Culver work

Published on .

Alberto-Culver Co., Melrose Park, Ill., has tapped Campbell Mithun, Minneapolis, to handle the Canadian portion of its St. Ives hair and bodycare line. It also selected Euro RSCG Tatham, Chicago, for its V05 line, as expected. Canadian spending for St. Ives is unclear, but VO5 could bring an additional $10 million to Tatham, which already handles the bulk of the company's products in the U.S.

Copyright August 2000, Crain Communications Inc.

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