The move slices more than 16% off of the
Among the clients that have trimmed services is Alberto-Culver, the Tatham spokeswoman said. The marketer shifted work on its brands Alberto VO5, Mrs. Dash and Static Guard to Omnicom Group's Element 79 Partners, Chicago, and Tresemme to Interpublic Group of Cos.' Campbell Mithun, Minneapolis, a spokesman for Alberto-Culver said.
The spokesman said no formal review preceded the account shift. Campbell currently handles Alberto-Culver's St. Ives lotion and shampoos brands, and Element 79 had handled projects for the company. Element 79 and Campbell Mithun declined to comment.
The spokesman said Euro RSCG Worldwide, London, will retain advertising responsibilities for Alberto-Culver international work. Media buying for all Alberto-Culver brands, currently handled by Aegis Group's Carat in the U.S., is not affected.
The spokeswoman said Darden Restaurants' review of its Red Lobster account was not a factor in the layoffs.