TATHAM'S HALF CENTURY;A COMMEMORATIVE;COORS RAISES A STEIN TO OLSON;TASTE-TEST EFFORT FOR NON-ALCOHOLIC CUTTER HAVE IMPACT

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Bill Weintraub

Senior VP-marketing,

Coors Brewing Co.

We've worked with Tatham for about 10 years, and we think they have a nice feel for the beer industry and some fine talent. People such as Ralph Rydholm, chairman-CEO; Kurt Olson, senior partner and executive creative director; and Will Howard, senior partner, have a lot of experience working with beer accounts, thus an understanding of the industry. In particular, I want to credit Kurt Olson, who is a fine talent, an excellent strategic thinker and a producer of great advertising.

WELL PRODUCED

One particular effort comes to mind: In the last couple of years, they've done some excellent work on our Cutter advertising. These commercials for our non-alcoholic beverage have not only been well produced but they have been very effective in the market.

The current Cutter tagline is "There's no beer like it."

BLIND TASTINGS

The commercials are the testimonial type, showing taste tests: A guy goes into a bar, is blindfolded, then tastes two beverages. He's asked which he likes better-one is Samuel Adams microbrewed beer, the other is Cutter. Reactions are amazing. The fact that these are real people makes the ads particularly effective.

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