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Tatham wins P&G's Clearasil

Published on .

Tatham Euro RSCG has been named ad agency in North America and Europe for Procter & Gamble's Clearasil, succeeding DMB&B and gaining lead agency status on teen skincare. DMB&B, however, remains lead agency for P&G's healthcare marketing.

Grey Advertising is expected to be named agency for the brand in Latin America and Asia Pacific with the exception of Japan, where Clearasil will continue to be handled by McCann-Erickson Worldwide. Billings in the U.S are estimated at $10 million-plus but global billings were unavailable.

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