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THE TATTOOED GIRL FROM IPANEMA

And Other TV Spots of the Week

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Tattooed Girl
Marketer: Grendene, Brazil
Brand: Ipanema Plastic Sandals
Title: "Tattoo"
Agency: W/Brasil, Sao Paulo, Brazil

It isn't often that one encounters a TV commercial as visually exquisite as this one from Brazil. The languid beauty getting tattooed via special effects animation is Brazilian supermodel Gisele Bundchen. The product? The only thing she's wearing other than her coy smile: Ipanema sandals.

Brilliant Smell
Marketer: Diageo
Brand: Guinness USA
Title: "Cheesehead"
Agency: BBDO, New York

The Guinness brewmasters make their return with a visit to a stadium tailgating party. Having previously noted that many football fans wear triangles of cheese on their heads, the duo has brought their own giant wedges of Limburger to wear as hats. Brilliant smell!

A Riveting King
Marketer: Burger King
Brand: BK Joe
Title: "I-Beam"
Agency: Crispin Porter & Bogusky, Miami

Burger King's plastic-masked king character, it turns out, is a superman of a construction worker. Able to drive in rivets faster than any mere human, we meet him on a steel beam high above the city. And there we learn the secret of his strength and energy: BK Joe -- the burger chain's new coffee product.

Route 66, Locked and Loaded
Marketer: Sony
Brand: PlayStation
Title: "Sunday Drive"
Agency: TBWA/Chiat/Day, Los Angeles

Now here's a new way to get your kicks on Route 66 -- with blazing machine guns and armored Hummers. PlayStation's new 'Socom 3: U.S. Navy Seals' game brings a bit of war zone to one of America's most famed roads.

Chrome Control
Marketer: DaimlerChrysler
Brand: Jeep
Title: "Chrome Control"
Agency: Global Hue

This is the video component of Jeep's multiplatform promotion for its urbanized Commander model. The spot steers viewers to jeep.com/urbanstyle, where they can play a variety of online digital games including 'Jeep Mountain Madness,' 'Jeep 4x4 Adventure' and 'Jeep Rescue Patrol.'

Sex and Sharp Edges
Marketer: ABC
Brand: 'Desperate Housewives'
Title: "Title"
Agency: ABC Network In-House

Despite the fact that the series is well under way, we can't help continue to be fascinated by the creative use of sex, blood and sharp slicing objects celebrated in this surreal work for the new season of 'Desperate Housewives.'

Rock & Roll Explosions
Marketer: Sony Ericsson
Brand: Music Phones
Title: "To Catch a Thief"
Agency: BBH, London

This commercial believes that life is sometimes about more than just rock and roll -- like occasional incoming phone calls, for instance. Except for those brief interludes, the music and explosions just keep on pounding all through this spot for Sony Ericsson's music phones.

World's Weakest Man
Marketer: The Stanley Works
Brand: Stanley Tools
Title: "Peanuts"
Agency: Mullen

Here's a faux update from a sporting competition to determine the World's Weakest Man. And, in its own willfully cheesy manner, it underscores how easy the new Stanley SharpShooter Stapler is to use. Now any wimp can drive staples deep into plywood and 2X4's without suffering wrist dislocations.

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