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Tavist-D claim OKd

Published on .

The National Advertising Division of the Council of Better Business Bureaus has ruled that Sandoz Pharmaceuticals Corp. has supported its claim that Tavist-D contains the only antihistamine proven to work on cold symptoms. But NAD asked that Tavist-D eliminate references to findings of an FDA Advisory Panel that implied FDA approval. Sandoz said that campaign is no longer running. Agency is Publicis Bloom, New York. The challenge was made by SmithKline Beecham Corp.

Copyright November 1996, Crain Communications Inc.

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