ISTANBUL--The Print Readership Research Committee (PRRC), composed of Turkey's print media and advertisers, has re-appointed Taylor Nelson Sofres Piar (TNS/Piar) to conduct its National Print Readership Research (NPPR) survey. The NPPR was initiated in 1997.
NPPR will be remodeled to act as a tool in assisting media planners in measuring media effectiveness, according to TNS/Piar.
"The increasing complexity of the market place, changing consumer behavior and target market definitions are dictating a planning tool that can be used throughout the marketing process," says Aysil And, general manager of TNS/Piar.
Copyright August 2000, Crain Communications Inc.
