Taylor Nelson Sofres continues to monitor print in Turkey

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ISTANBUL--The Print Readership Research Committee (PRRC), composed of Turkey's print media and advertisers, has re-appointed Taylor Nelson Sofres Piar (TNS/Piar) to conduct its National Print Readership Research (NPPR) survey. The NPPR was initiated in 1997.

NPPR will be remodeled to act as a tool in assisting media planners in measuring media effectiveness, according to TNS/Piar.

"The increasing complexity of the market place, changing consumer behavior and target market definitions are dictating a planning tool that can be used throughout the marketing process," says Aysil And, general manager of TNS/Piar.

Copyright August 2000, Crain Communications Inc.

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