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TBWA among agencies pitching ABC account

Published on .

TBWA Chiat/Day is among three agencies known to be pitching the ABC account, currently in review. Also, Lowe & Partners/SMS has had initial discussions with ABC about the account, though the agency may not still be a contender. The network plans to give the media portion of the account to the winning creative shop "if that shop is strong in media," according to a network insider. Otherwise the company will conduct a separate media review.

Copyright February 1997, Crain Communications Inc.

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