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TBWA/Chiat/Day bails out on Outback Steakhouse

Published on .

TBWA/Chiat/Day, New York, resigned the Outback Steakhouse account, said executives close to the agency. The move comes as TBWA/Chiat/Day's new management team puts a larger emphasis on creative output. TBWA won the Tampa, Fla.-based steak chain in April 1998 and broke its first campaign last December. Outback spent $22.6 million on 1998 advertising and $15 million through June 1999, according to Competitive Media Reporting. "This is not the right time to publicly comment," said Carl Johnson, president-CEO of the agency's New York office. Executives at Outback couldn't be reached for comment.

Copyright October 1999, Crain Communications Inc.

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