TBWA, Chiat/Day complete merger

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TBWA International and Chiat/Day Holdings completed their merger Thursday. TBWA Chiat/Day begins operations as the third largest agency in Omnicom Group, behind BBDO Worldwide and DDB Needham Worldwide. It has offices in New York, Toronto, St. Louis and Los Angeles. The management team includes Bill Tragos, chairman-CEO worldwide; Lee Clow, chairman and chief creative officer, North America; Dick Costello, president-CEO, East; and Bob Kuperman, president-CEO, West. Major clients include Eveready Battery Co., Nissan Motor Corp., House of Seagram and Upjohn Co.

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