TBWA/CHIAT/DAY CUTS HALF SAN FRANCISCO STAFF

Sony PlayStation Account Moved to Los Angeles Office

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SAN FRANCISCO (AdAge.com) -- Omnicom Group's TBWA/Chiat/Day is cutting half the employees at its San Francisco office, but said today the office will remain a "full service" facility.

In all, TBWA/Chiat/Day will cut about 50 positions, most of them, about 45, in San Francisco and the remainder split between New York and the Playa del Rey, Calif., office.

Sony PlayStation
Work on the San Francisco shop's Sony PlayStation account will move to the Playa del Rey office. Remaining accounts in San Francisco include Starz Encore.

As expected,

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Chuck McBride, 38, creative director for North America, TBWA/Chiat/Day, will remain in San Francisco and will help oversee work on the newly won Adidas account. Mr. McBride, before taking the TBWA/Chiat/Day job, led creative on the Nike account at Wieden & Kenndy, Portland, Ore.

Carisa Bianchi, 43, formerly president of the San Francisco office, will move to the Playa del Rey office, where she becomes managing partner, reporting to Robert LePlae, president of TBWA/Chiat/Day, Los Angeles. Mr. LaPlae will now also oversee the San Francisco office.

The move comes as a result of the departure of the office's primary account, Levi Strauss & Co.'s Levi's jeans brand, which moved last month to Bcom3Group's Bartle Bogle Hegart, New York.

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