In all, TBWA/Chiat/Day will cut about 50 positions, most of them, about 45, in San Francisco and the remainder split between New York and the Playa del Rey, Calif., office.
Work on the San Francisco shop's Sony PlayStation account will move to the Playa del Rey office. Remaining accounts in San Francisco include Starz Encore.
Carisa Bianchi, 43, formerly president of the San Francisco office, will move to the Playa del Rey office, where she becomes managing partner, reporting to Robert LePlae, president of TBWA/Chiat/Day, Los Angeles. Mr. LaPlae will now also oversee the San Francisco office.
The move comes as a result of the departure of the office's primary account, Levi Strauss & Co.'s Levi's jeans brand, which moved last month to Bcom3Group's Bartle Bogle Hegart, New York.