TBWA Chiat/Day's Venice office pitches Apple

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TBWA Chiat/Day has decided to pursue Apple Computer's estimated $80 million to $90 million U.S. account, an executive close to the agency said. The shop had promised new client Taco Bell the Venice office would not pursue new business while it absorbed the fast-food account, an agreement some saw as a stumbling block for an Apple pitch. But the shop's Taco Bell debut campaign broke over the weekend, and the executive said the moratorium probably will not be an issue. The Venice office handled Apple until 1986.

Copyright July 1997, Crain Communications Inc.

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