Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TBWA Chiat/Day's Venice office pitches Apple

Published on .

TBWA Chiat/Day has decided to pursue Apple Computer's estimated $80 million to $90 million U.S. account, an executive close to the agency said. The shop had promised new client Taco Bell the Venice office would not pursue new business while it absorbed the fast-food account, an agreement some saw as a stumbling block for an Apple pitch. But the shop's Taco Bell debut campaign broke over the weekend, and the executive said the moratorium probably will not be an issue. The Venice office handled Apple until 1986.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: