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Published on .

(July 26, 2001) -- Cunard Line has named Omnicom Group's TBWA/Chiat/Day, New York, as agency of record for its estimated $6 million account.

Among the initial assignments is a global rebranding of the Cunard Line, including Queen Elizabeth 2, as well as the launch of the new ocean liner Queen Mary 2.

Others in the review included Wieden & Kennedy and Kirshenbaum Bond & Partners, both New York. MatchWorks, New York, was the consultant. Tinsley Advertising, Miami, was the incumbent. -- Alice Z. Cuneo

Copyright July 2001, Crain Communications Inc.

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