Among the initial assignments is a global rebranding of the Cunard Line, including Queen Elizabeth 2, as well as the launch of the new ocean liner Queen Mary 2.
Others in the review included Wieden & Kennedy and Kirshenbaum Bond & Partners, both New York. MatchWorks, New York, was the consultant. Tinsley Advertising, Miami, was the incumbent. -- Alice Z. Cuneo
Copyright July 2001, Crain Communications Inc.