TBWA Chiat/Day sweeps Beldings

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TBWA Chiat/Day, Venice, Calif., took home 12 of the 39 Belding Bowls at the April 1 Advertising Club of Los Angeles Belding Awards, more than double any other agency's winnings. TBWA Chiat/Day's Nissan "Toys" spot also took the Sweepstakes, giving the agency best of show for the second time in three years. The head of last year's Sweepstakes winner, BBDO West CEO David Lubars, renewed Chiat/Day Chairman Lee Clow's call a year ago to make the Beldings a statewide contest, but a group of San Francisco creative directors have rejected merging their show with the Beldings.

Copyright April 1997, Crain Communications Inc.

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