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TBWA/Chiat/Day wins Play-Doh

Published on .

Hasbro, Pawtucket, R.I., awarded the U.S. assignment for Play-Doh to TBWA/Chiat/ Day, New York. Griffin Bacal previously handled the business. TBWA Worldwide already handles the Play-Doh brand in Europe, while TBWA GGT Simons Palmer, London, is responsible for the product's global strategy and creative.

Copyright March 1999, Crain Communications Inc.

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