Hasbro, Pawtucket, R.I., awarded the U.S. assignment for Play-Doh to TBWA
/Chiat/ Day, New York. Griffin Bacal previously handled the business. TBWA Worldwide already handles the Play-Doh brand in Europe, while TBWA GGT Simons Palmer, London, is responsible for the product's global strategy and creative.
Copyright March 1999, Crain Communications Inc.