TBWA/Chiat/Day's creative factory spent 1999 churning out $600 million in new business wins, almost half of them -- $280 million -- from dot-coms. Uncharacteristically, the agency made headlines by reformulating management rather than knocking out new campaign hits. Still, creative was strong and varied in execution from its "Monday Night Football" promos for ABC to its illustrated TV spot for Den.com.
Key moves positioned the shop for the new century with Lee Clow named chairman, chief creative officer worldwide, and Bob Kuperman to president-CEO of the Americas for TBWA Worldwide. Retooled were key North American offices: Playa del Rey, Calif., with with new manager Tom Carroll and New York office under Carl Johnson and David Page.
In a bold stroke to save the Levi Strauss & Co. account, Creative Director Chuck McBride was brought in to the San Francisco office.
Through it all, the shop is tenaciously holding onto its anchor $1.1 billion Nissan Motor Corp. USA account.
TBWA's challenge is to build its creative and continue to grow New York's prowess to attract businesses for its network.